COVID-19 has turned the world of work upside down – forever. For ACCO Brands, global consumer products business with well-known end-user brands, it’s not a question of office, hybrid or work from home. Instead, it’s quite simply addressing the reality of working from anywhere, with an evolving portfolio of brands that caters to all customer needs.
OPI speaks to ACCO Brands Senior Product Manager Brian Klein about GBC – a 75-year-old brand which epitomises the company’s ‘work anywhere’ focus.
OPI: Employees – and employers – around the world have had to adapt to multiple new ways of working. How can ACCO Brands help them do this successfully, efficiently and stress-free?
Brian Klein: We have always been well positioned in terms of helping professionals generate their best work and perform regardless of where they are working. ACCO Brands’ brands and products are dynamic to serve organisations in both an office or work-from-home environment. It’s about having the right products in place to produce professional results.
It’s undoubtedly been a learning curve conveying to our customers that they can have access to the same level of high-quality products in a decentralised environment – such as the home office – as they have in the historically typical office setting.
OPI: Can you give specific examples?
BK: Sure. Let’s take our GBC portfolio of business machines. Employees who are using laminators or binding machines for customer presentations, for instance, need to fully understand they can also create top-quality, professional results with smaller units that are available to them for a home office environment.
It’s similar for document shredders – they may have a smaller footprint in the home setting, but they absolutely need to offer the same level of document security as larger departmental office shredders. And this security depends on what type of document needs to be destroyed, of course – it’s a vital consideration in any operation’s data compliance discussion irrespective of where employees work.
It’s about having the right products available to produce professional results regardless of where you work
OPI: Does the changing workplace environment mean there’s been a fundamental development in the type of products you sell, perhaps particularly as regards size and scale?
BK: No, not necessarily. It’s about having the right products available to produce professional results regardless of where you work.
We’ve actually seen a shift towards high-end, commercially oriented products, as well as smaller footprint items. But the former are being used in different environments now and more outside the large corporate office.
The print services industry, for instance, has been growing at an accelerated pace throughout the coronavirus pandemic. You often have a situation where people are decentralised from the office equipment they typically use. But there’s still demand for large-scale presentation products and the print finishing sector …….